Every game has its rules – but the game of beer has more than most. One of the Big Rules comes from the Dutch Food Safety Authority. A new alcohol law in The Netherlands stipulates that discounts can never exceed 25% of the sales price (on alcoholic beverages). For most of our fans out there that’s not a problem, but we have noticed that there are a few Wile E. Coyotes in our Uiltje Universe who have made a professional sport out of combining all our little deals to create super deals. We applaud your fanaticism, but this new alcohol law brings an end to all that. Sorry.
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