Uiltje Coins / Points
Loyalty Rewarded: Uiltje Unveils €0,10 Non-Crypto Currency
We’ve always worked hard to give our fans what they want. But besides damn good beer, these days every serious hophead seems to want… crypto currency. But come on folks, we’re beer brewers not coding cowboys. What the hell do we know about crypto, anyway?
Fortunately, we found a way to meet our fans halfway on this. Introducing Uiltje Coins! So okay, they’re not bitcoins. Heck, they’re not even crypto. But they are worth €0,10 a pop and we’re giving them away for free with every €1 you spend at our Uiltje website. The more beer you buy the more Uiltje Coins you earn and the more beer – and cool merch – you can buy the next time you visit our webshop. You can HODL them, but you can’t trade them. Like all great things in life, you just get them. Free coins from hop heaven.
And remember this: bitcoin is more fickle than Fancy Pants. And NFT valuations can be crueler than Boss Hogg. But our Uiltje Coins hold their value forever. Who needs to be a gazillionaire when all you really need are a few loyal friends and some ballsy beer?
Rules of the Webshop Game
Every game has its rules – but the game of beer has more than most. One of the Big Rules comes from the Dutch Food Safety Authority. A new alcohol law in The Netherlands stipulates that discounts can never exceed 25% of the sales price (on alcoholic beverages). For most of our fans out there that’s not a problem, but we have noticed that there are a few Wile E. Coyotes in our Uiltje Universe who have made a professional sport out of combining all our little deals to create super deals. We applaud your fanaticism, but this new alcohol law brings an end to all that. Sorry.
So what discounts do we offer?
Just to be crystal clear, here are the ways you receive discounts on our website.
- Combo deals, such Week Deal
- Variable pricing, such as extra discounts for 6 packs and 12 packs
- Uiltje Coins, where you receive €0.10 credit for every €1 spent
- Discount coupons, like those provided to fans who contribute to our newsletter
We invite you to enjoy these discounts and coupons, but the new law states quite clearly that the total discount can never ever exceed 25% of total price. We invite all the Wile E. Coyotes to head over to the Dutch Food Safety Authority site NVWA for more info.
What does this new law mean, really?
It means we have to make a few changes to ensure that we always remain under this 25% discount threshold. So effective immediately, these are changes we have no choice but to make:
- We can no longer offer Uiltje Coins when purchasing discounted items.
- We can no longer accept Uiltje Coins as payment for discounted items
- We can no longer accept Uiltje Coins up to a discount of 20%*
- You can get a 100% discount on merchandise with Uiltje Coins. If you would like that, please drop us an email at webshop@uiltjebrewing.com
- We can no longer accept discount coupons when purchasing discounted items
- We cannot accept payment by Uiltje Coins for subscription products (Fresh & Fast and Uiltje Beer Subscriptions) with repeat payments.
We know, it sucks, but it’s the law. And while we like to brew anarchic beer, we remain law-abiding citizens. It’s the price we pay to stay in business. That said, we are now in discussions with the Dutch Food Safety Authority to see how we can still have fun without breaking the law. So watch this space.
*This is due to the already given discount for bulk-prices that apply by default.