New year, New Logo Blog New year, New Logo

New year, New Logo

Old and New logo

2022 marks the 10 year anniversary for Uiltje. Woohoo!

To start the year off right, we took a closer look at the way we present ourselves to the outside world. You may have noticed that in the last couple of years we went from bottles to cans, from illustrations to comics, and from flat to shading.

We need our company logo to represent these changes, and asked our illustrator Gerben Valkema to incorporate this together with our company values Fresh, Optimistic, and Entertaining. The new logo stands for the changes reflected on our labels, and we love it.